Wills Watson+Associates » Blog Archive » “It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away”

Case study

Mono banner extrusion

“It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away”

Antoine de Saint-Exupéry (1900–1944)

With hindsight, the inevitably simple solution may seem obvious, but this often disguises the amount of work that has been done to distil only the essential ingredients into the final, uncluttered design.

But simple solutions are worth striving for: a strong, simple concept is much easier to evolve into a family of new products or a system that is adaptable to wide range of applications.

Other examples you may find interesting

“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

Eliel Saarinen (1873–1950)
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Timmis Targeter

An award-winning tool for interventional radiologists, helping to guide needles under live X-ray.
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Kinnarps desking ranges

Examples of our work for the Swedish office furniture giant since 1995.
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Heathrow security compliance zones

New zones in the departures areas to help passengers to prepare for security screening and alert them from their ‘travel trance’.
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Case study

“It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away”

Other examples you may find interesting

“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

Timmis Targeter

Kinnarps desking ranges

Heathrow security compliance zones