Wills Watson+Associates » Blog Archive » “The solutions all are simple – after you have arrived at them. But they’re simple only when you know already what they are.”

Case study

Omega cast aluminium leg

“The solutions all are simple – after you have arrived at them. But they’re simple only when you know already what they are.”

Robert M. Pirsig (1928-)

Our design method can be summed up by the phrase ‘form follows reason’. Through sensitive application of reason and logic, an integral beauty evolves which is more than skin deep and goes right back to the core of the design thinking.

Other examples you may find interesting

Esk Highway

A modular and easily reconfigured service spine that liberates office desking from the cable distribution.
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“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

Eliel Saarinen (1873–1950)
View case study
Kinnarps desking ranges

Examples of our work for the Swedish office furniture giant since 1995.
View case study
OpClear laparoscope cleaner

A revolutionary medical device that cleans the lens of the laparascope with a high-speed gas jet and increases theatre productivity.
View case study

Case study

“The solutions all are simple – after you have arrived at them. But they’re simple only when you know already what they are.”

Other examples you may find interesting

Esk Highway

“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

Kinnarps desking ranges

OpClear laparoscope cleaner