Antoine de Saint-Exupéry (1900–1944)
With hindsight, the inevitably simple solution may seem obvious, but this often disguises the amount of work that has been done to distil only the essential ingredients into the final, uncluttered design.
But simple solutions are worth striving for: a strong, simple concept is much easier to evolve into a family of new products or a system that is adaptable to wide range of applications.
A revolutionary medical device that cleans the lens of the laparascope with a high-speed gas jet and increases theatre productivity.
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A radically new infrastructure for the historic Staffordshire street market.
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A single-use tourniquet with a helpful pressure indicator to show when it is correctly adjusted for the patient’s arm.
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A modular and easily reconfigured service spine that liberates office desking from the cable distribution.
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