Wills Watson+Associates » Blog Archive » “The solutions all are simple – after you have arrived at them. But they’re simple only when you know already what they are.”

Case study

Omega cast aluminium leg

“The solutions all are simple – after you have arrived at them. But they’re simple only when you know already what they are.”

Robert M. Pirsig (1928-)

Our design method can be summed up by the phrase ‘form follows reason’. Through sensitive application of reason and logic, an integral beauty evolves which is more than skin deep and goes right back to the core of the design thinking.

Other examples you may find interesting

Kinnarps SquareOne

A low-cost, multi-purpose stacking chair designed for robotic manufacture.
View case study
Concept chair for Kinnarps

Development of an executive chair which compromises neither comfort nor aesthetics.
View case study
“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

Eliel Saarinen (1873–1950)
View case study
Omega Workwall

Our latest development of the Omega furniture range redefines the executive workplace in open-plan office space.
View case study

Case study

“The solutions all are simple – after you have arrived at them. But they’re simple only when you know already what they are.”

Other examples you may find interesting

Kinnarps SquareOne

Concept chair for Kinnarps

“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

Omega Workwall