Wills Watson+Associates » Blog Archive » “The solutions all are simple – after you have arrived at them. But they’re simple only when you know already what they are.”

Case study

Omega cast aluminium leg

“The solutions all are simple – after you have arrived at them. But they’re simple only when you know already what they are.”

Robert M. Pirsig (1928-)

Our design method can be summed up by the phrase ‘form follows reason’. Through sensitive application of reason and logic, an integral beauty evolves which is more than skin deep and goes right back to the core of the design thinking.

Other examples you may find interesting

“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

Eliel Saarinen (1873–1950)
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Clipclad Systems

A flexible and more easy to handle alternative for the off-site construction for bathrooms.
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Sonoscanner

A compact and easy to use mobile body scanner for the Paris-based pioneers of ultrasound techniques.
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Omega office executive furniture

A comprehensive range, awarded the Guildmark for excellence in furniture design by the Worshipful Company of Furniture Makers.
View case study

Case study

“The solutions all are simple – after you have arrived at them. But they’re simple only when you know already what they are.”

Other examples you may find interesting

“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

Clipclad Systems

Sonoscanner

Omega office executive furniture