Wills Watson+Associates » Blog Archive » “The solutions all are simple – after you have arrived at them. But they’re simple only when you know already what they are.”

Case study

Omega cast aluminium leg

“The solutions all are simple – after you have arrived at them. But they’re simple only when you know already what they are.”

Robert M. Pirsig (1928-)

Our design method can be summed up by the phrase ‘form follows reason’. Through sensitive application of reason and logic, an integral beauty evolves which is more than skin deep and goes right back to the core of the design thinking.

Other examples you may find interesting

Praxis graphic banner systems

The FX Award-winning Mono system and Kube framed banners are favoured by many major galleries, including the British Museum.
View case study
“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

Eliel Saarinen (1873–1950)
View case study
Disc glass tables

Coffee tables to 12-seat dining tables, made entirely from bonded glass.
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Corsair for WJ White

How we engineered a new table range to meet the challenges of flexible meeting spaces.
View case study

Case study

“The solutions all are simple – after you have arrived at them. But they’re simple only when you know already what they are.”

Other examples you may find interesting

Praxis graphic banner systems

“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

Disc glass tables

Corsair for WJ White