Wills Watson+Associates » Blog Archive » “It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away”

Case study

Mono banner extrusion

“It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away”

Antoine de Saint-Exupéry (1900–1944)

With hindsight, the inevitably simple solution may seem obvious, but this often disguises the amount of work that has been done to distil only the essential ingredients into the final, uncluttered design.

But simple solutions are worth striving for: a strong, simple concept is much easier to evolve into a family of new products or a system that is adaptable to wide range of applications.

Other examples you may find interesting

Newcastle-under-Lyme market infrastructure

A radically new infrastructure for the historic Staffordshire street market.
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Corsair for WJ White

How we engineered a new table range to meet the challenges of flexible meeting spaces.
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“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

Eliel Saarinen (1873–1950)
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“The solutions all are simple – after you have arrived at them. But they’re simple only when you know already what they are.”

Robert M. Pirsig (1928-)
View case study

Case study

“It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away”

Other examples you may find interesting

Newcastle-under-Lyme market infrastructure

Corsair for WJ White

“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

“The solutions all are simple – after you have arrived at them. But they’re simple only when you know already what they are.”